Truck Driver Surveys and Product Sampling
Trucker intercept and kiosk surveys are another function of CAP Companies.
Experienced field service surveyors are available to perform on-site surveys at various interstate locations including truckstops, travel centers and rest areas. Proprietary surveys can also be accomplished via the internet and at trucking industry shows.
CAP Companies can create the survey, collect the responses and provide the cross-tabulated results.
Here’s an example of a survey:
Question: Which reasons contributed to you making this stop?
(Truckers Reponses: Respondents asked to list all reasons.)
| |
|
|
% Change in usage |
| |
2008 |
1987 |
1987 to 2008 |
| Food |
73% |
66% |
10% |
| Restaurant Full Service |
35% |
66% |
-47% |
| Fast Food/QSR1 |
38% |
N/A |
N/A |
| Restroom |
87% |
59% |
47% |
| Telephone |
12% |
59% |
-80% |
| Rest/Relax |
47% |
51% |
-8% |
| Fuel2 |
65% |
46% |
41% |
| Shower |
31% |
28% |
11% |
| General Store/C-Store3 |
68% |
33% |
106% |
| Find a Load |
13% |
15% |
-13% |
| Maintenance |
11% |
8% |
38% |
| Games |
4% |
8% |
-50% |
| Scales4 |
27% |
7% |
286% |
| Laundry |
10% |
6% |
67% |
| Vending Machines |
7% |
4% |
75% |
| Permit Services |
1% |
2% |
-50% |
| Other: |
10% |
2% |
400% |
Notes:
-
Fast food was largely non-existent at truckstops in 1987.
-
The higher percentage of fuel purchasers reflects the reduced number of stops truckers make daily.
-
General stores have been merged into C-stores since the first study. In 1987, truckstops had general stores or convenience store offerings, vs. the full-scale C-stores found in truckstops today.
-
Will Moon, of CAT scale and Iowa 80 Group, notes that truckstop scales were not as common in 1987 as now. A demand for more certified scales led to more truckstop scales, particularly near pickup points.
|
