Truck Driver Surveys and Product Sampling
Trucker intercept and kiosk surveys are another function of CAP Companies.
Experienced field service surveyors are available to perform on-site surveys at various interstate locations including truckstops, travel centers and rest areas. Proprietary surveys can also be accomplished via the internet and at trucking industry shows.
CAP Companies can create the survey, collect the responses and provide the cross-tabulated results.
Here’s an example of a survey
Question: Which reasons contributed to you making this stop?(Truckers Reponses: Respondents asked to list all reasons.)
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Cap Companies Survey Projects
TR Information Publishers – Clearwater, FL
Trucker directory needs and use of existing products
AMBEST – Truckstop Marketing Group – Brentwood, TN
Trucker Surveys to research brand recognition and recall
Marks, Clare & Richards, Attorneys – Omaha, NE
Driver surveys to determine needs vs. desires at Truckstops
Ultra Express Truck Wash, LLC – Modesto, CA
Truck wash habits and selections of over-the-road truckers
Cat Scale Company – Walcott, IA
Brand recognition and recall survey of truckers
Newport Communications – Irvine, CA
Multiple surveys and research reports targeting:
1. The over-the-road trucker
2. Interstate Truckstops
3. Trucker habits and profiles
Specific Titles
1. Truckstops & Truck Drivers/A Changing Relationship, 2008
2. Trucking in the Heartland, 2007
3. Profile of the Latino Trucker II, 2006
4. Profile of the Latino Trucker, 2005
5. Profile of the Interstate Owner-Operator, 2003
6. Opinion survey Among Over-the-Road Truckers: Where and Why Truckers Choose
to stop at Truckstops and Travel Plazas, 1997
7. Profile of the Interstate Trucker: Part I Demographics, Interest & Attitudes, 1998
8. Profile of the Interstate Trucker: Part II Buying and Maintenance Practices, 1998
9. Analysis of the On-Road Market: Lubricant, Coolant, and Fuel – Usage in Trucks
and Construction Equipment – 1999
